The American Society of Cinematographers are getting serious about business. The Society has created the role of CEO and appointed Terry McCarthy to develop the business of the society, such as events, educational efforts, and publishing.

McCarthy is a four-time Emmy® winner and recipient of an Edward R. Murrow Award, has 30 years experience in journalism and brings a wealth of non-profit management experience.

“Terry’s exceptional background in media and global relationship building will help to guide our ongoing outreach and visibility, and expand our publishing and web activities,” says ASC President Kees van Oostrum. “Our mission is to drive cinematography into the future, steering the conversations around modern image making. The Society and its members are uniquely able to play an important role in maintaining the intentions of filmmakers amidst an expansive landscape of new tools and distribution platforms.”

We will be talking to Kees at the BSC Expo to get the lowdown on the latest  developments at the ASC.

McCarthy has traveled throughout the United States, Europe, Asia and Latin America as a reporter, covering political, military and societal issues for TIMEmagazine, ABC News and CBS News. He speaks six languages — English, German, French, Spanish, Japanese and Chinese.

“It’s an exciting time to step into this role,” says McCarthy. “The entire industry is going through a period of creative disruption. Cinematographers, with one foot in the artistic side and one foot in the technology side, are perfectly placed to play a major role in determining how movies, television and even video games will look in the future. The ASC will shape this discussion through our educational efforts both with our masterclasses, technology committees and public talks at the Clubhouse, as well as in the pages of our magazine, American Cinematographer.”

On the heels of announcing ASC’s associate membership with IMAGO, van Oostrum highlights ambitious plans for the ASC moving into 2020. “We plan to further expand our international sessions of the popular ASC Master Classes. We will also program and host our biennial International Summit in June.”

The ASC comprises over 400 members around the world, with over 200 associate members working in allied sectors of the industry. For more information, visit www.theasc.com.